Too often we find ourselves talking down to ourselves, saying things like, “I’m not good enough” and start believing in these toxic thoughts. To combat these negative thinking patterns, we create jewelry to remind, empower and inspire positivity in the person who wears it.

Our gemstones are known for their superior quality thanks to the continuous technical refinement in perpetuity. By duplicating the conditions deep within the Earth, including temperature, pressure and chemical makeup, our laboratory can grow gemstones over a year’s time. These laboratory grown gemstones are physically, optically and chemically identical to their mined counterparts. The only difference is that the gem growing process takes place above the ground, rather than below. Our technology allows us to provide gemstones at a fraction of the price.

 In addition to providing our customers with a rare, top-quality fine gemstone look for less, our lab-created stones do not tax natural resources the way the process for natural gems does — no mines are dug, the labs use a fraction of the utilities and resources necessary for a mining operation and leave behind less pollutants.

Approximately 10 tons of rock must be extracted and crushed for each carat of natural gemstone rough found. These extractions are so immense they are visible from outer space, open pits spanning miles, all left like scars on the earth.