Too often we find ourselves talking down to ourselves, saying things like, “I’m not good enough” and start believing in these toxic thoughts. To combat these negative thinking patterns, we create jewelry to remind, empower and inspire positivity in the person who wears it.

Our lab-grown gemstones are guaranteed conflict free and has the same visual, physical and chemical properties as a natural stone. Technology-powered and budget friendly.

 In addition to providing our customers with a rare, top-quality fine gemstone look for less, our lab-grown stones do not tax natural resources the way the process for natural gems does — no mines are dug, the labs use a fraction of the utilities and resources necessary for a mining operation and leave behind less pollutants.

Approximately 10 tons of rock must be extracted and crushed for each carat of natural gemstone rough found. These extractions are so immense they are visible from outer space, open pits spanning miles, all left like scars on the earth.